Notes from inside Marketeer.
Launch announcements, frameworks we have found useful, and what we are learning as we build.
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How to compare AI marketing tools on your own brief
Use the same inputs, inspect the first usable output and count the work it takes to publish. A practical scorecard for a small business choosing an AI marketing tool.
The autonomy ladder: how to think about AI agents in marketing without losing the plot
Most buying conversations stall on one question: “What is your AI allowed to do without human approval?” Here’s the framework we use.
If your weekly report takes someone a Friday afternoon, you don’t have a reporting problem
You have a decision-loop problem. Here is how we think about the weekly executive report, and why nobody at Marketeer spends a Friday afternoon writing one.
Your brand brain compounds. Most martech doesn’t.
The reason marketing teams keep losing institutional knowledge is that their tools forget every Friday. Here is how to build one that doesn’t.
Experimentation discipline is what separates the marketing teams that compound
Three test-design rules that separate the marketing teams that consistently win from the ones that don’t.
Extracting your brand voice from your own existing content (and why most tools get this wrong)
If your brand voice tool needs you to write a brand voice guide first, you’ve bought the wrong tool. Here’s how to extract voice from what you already have.
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