Your team
Brief Kate once. The drafts come back.
Kate, your AI marketing CMO, briefs the right specialists and brings their work back to you as drafts. You keep the final say.
Kate
Chief Marketing Officer
Your AI CMO
A plain-English summary of the team's work and what to do next. She reports to you.
Say hello to the twelve behind Kate.
Each one is an AI specialist with a defined job and a short list of tools. Every badge says what they hand back.
Plan and decide
Turns what you want into a brief, a brand pack, a market read and an audience.
Create and approve
Chooses the channels, writes the words, makes the creative and routes it for your yes.
Launch and learn
Keeps the launch honest, designs the test and reads the numbers in plain English.
Always on
Runs your social channels week in, week out.
Try it
Who does what this week.
Pick a moment in the week to see who is on it, what they hand back and what is left to you.
You say what you want.
Tell Kate in plain words, like fill quiet Tuesday mornings. She hands it to Maya, who turns it into the brief the rest of the team works from.
Your part
Say it the way you would say it out loud, then correct anything the brief got wrong.
On it
- Maya Account StrategistHands back: A clear brief with the gaps flagged before work starts.
The plan takes shape.
Theo pins down how you sound, Priya reads the market and Sam works out exactly who you are talking to.
Your part
Nothing, unless Kate asks for something she could not find.
On it
- Theo Brand GuardianHands back: A brand pack the whole team writes and designs against.
- Priya Market AnalystHands back: A short, honest read on your market and where the opening is.
- Sam Audience PlannerHands back: Exactly who you are talking to, and how you will know it worked.
The words and pictures get made.
Leo picks the channels, Nia writes the words, Joe makes the pictures and Zoe lines up the posting rhythm. Drafts can receive a separate AI check. Review the work before using it.
Your part
Nothing yet. It all comes back to you in one go.
On it
- Leo Media PlannerHands back: A channel plan with the reasoning shown, not hidden.
- Nia Copy ChiefHands back: Channel-ready copy in your voice, with options.
- Joe Creative DirectorHands back: One strong visual idea, then the finished image or print piece.
- Zoe Social Media ManagerHands back: A steady posting rhythm you approve in one sitting, and a read on what to post more of.
One week, one yes.
Kate brings the work back as this week's drafts: each post word for word, with its picture, its channel and when it goes out. Grace routes it for your sign-off.
Your part
Tap yes on the week, or on each post. Nothing goes live without it.
On it
- Grace Project ManagerHands back: Everything routed for sign-off, with a record of who approved what.
Only what you approved goes out.
Approved posts go to your connected accounts. Kate writes the ads, and you launch them in your own ad account.
Your part
Launch the ads when you are ready. Nothing spends until you do.
On it
- Marcus Campaign ManagerHands back: A straight read on what is live, what is staged and what is blocking go-live.
Friday, the receipt.
Every Friday afternoon, a plain-English email: what the team did, what your connected accounts reported, and what is waiting on you.
Your part
Continue, change or stop, with a clear idea of what to test next.
On it
- Owen Performance AnalystHands back: What is working, and what the ads spent where an ad account is connected, in plain English.
- Ava Growth SpecialistHands back: One test worth running, with a clear idea of what it will prove.
- Kate Chief Marketing OfficerHands back: A plain-English summary of the team's work and what to do next. She reports to you.
At every stage, none of them can publish, send or spend without your yes.
Find them in the app, under Your team.
Open Your team, under More, to see who is on the team, what each of them does and the latest activity on each desk. You still talk to Kate for the plan.
What the team will not do.
Named specialists are an interface. The work, the approval and the receipt are the product.
Press go.
Each specialist has a defined job and a short list of tools. None of them can publish, send or spend. That stays with you.
Approve their own work.
There is no auto-approve: a post nobody approved simply waits.
Sneak in a change.
Edit it after approving and it needs a fresh yes.
Replace your review.
Drafts can receive a separate AI check. Review the work before using it.
Launch your ads.
Kate writes them. You launch them in your own ad account, so nothing spends until you do.
Make up a number.
Where nothing is connected, or a number was not measured, the report says so rather than guessing.
Brief Kate on next week.
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