Glossary

The marketing words you’ll meet in Marketeer, in plain English

No jargon left unexplained. Quick, friendly definitions for the words that come up a lot, grouped so it doesn’t feel like a dictionary.

Marketeer

Kate: Your AI Chief Marketing Officer. You tell her your goal in one sentence and she leads the team that plans, writes, and runs your marketing. She also teaches you the why as she goes.
The team of twelve: Twelve named specialists, one for each step of a campaign: a strategist, a copywriter, a designer, an analyst, and so on. Kate leads them. You can open any of them and see what they are working on.
The 12 steps: The twelve steps every campaign runs through: brief, brand, research, audience, channels, messaging, creative, approvals, launch, experiments, performance, report. Every step is optional and you have the final say.
Approval: Your yes. Nothing ships until you approve it. There is no chain of sign-offs to chase: you are the owner, so you read each item, tweak it, then approve it or send it back.
Activity log: A running record of everything that happens in your workspace: what the team drafted, what you approved, what went live, and when. Always there if you want to look back.
Business brain: What Marketeer remembers about your business: your brand voice, your proof points, what has worked before, and anything you have told the team. Every specialist shares it, so you never repeat yourself.
Proof points: The honest claims you can make in your marketing, like "open seven days" or "family run since 2008". You add them once and the team only uses ones you have approved.

Marketing

Brief: A short description of what you want a campaign to do: your goal, who it is for, your budget, and when. Step one of every campaign. You can write it in plain words, or just tell Kate.
Impressions: How many times your ad or post was shown on a screen. One person can rack up several impressions. It tells you reach, not whether anyone acted.
Reach: How many different people saw your ad or post at least once. Lower than impressions, because reach counts each person once.
Clicks: How many times people tapped your ad, link, or button. The first sign that something caught their eye.
CTR: Click-through rate. The share of people who saw your ad and then clicked it, written as a percentage. A higher CTR usually means your message is landing.
CPC: Cost per click. What you pay, on average, each time someone clicks your ad. Your spend divided by your clicks.
Conversion: When someone does the thing you wanted: books a table, buys online, fills in your form, or calls. The goal you set decides what counts.
Landing page: The single page people arrive on after clicking your ad or link. The best ones say one clear thing and make the next step easy, like "book now".
Retargeting: Showing ads again to people who already visited your site or page but did not buy or book. A gentle nudge to come back and finish.
Audience: The people you want to reach: who they are, where they live, and what they care about. A café might target locals within two miles who love coffee.
Channel: Where your marketing shows up: Google, social media, email, flyers, and so on. Step five is choosing the right mix for your goal and budget.
A/B test: Running two versions of an ad or email to see which one does better, then keeping the winner. A simple way to learn what your customers respond to.

Getting set up

Free trial: Every plan starts with a 14-day free trial, and you can cancel anytime. Build a full campaign with the team before you decide.
Free 7-day plan: A free 7-day marketing plan for your business, with no account needed. A taste of what the team would do, before you sign up.
Annual billing: Pay once a year instead of monthly and get two months free. You can switch between monthly and annual whenever you like.
Plans: Three to choose from: Personal, Business, and Pro, from £39 a month. Pick by how many people touch your marketing and whether you want publishing and outreach run for you.
Stripe: The secure payment service that handles your card, so card details never touch our servers. You enter them on Stripe's own page when you subscribe.

Using the app

Dashboard: Your home screen. It shows your live campaign, what needs your decision, Kate's suggestions, and what the team has been doing.
Studio: Where the team makes on-brand designs for you: ads, emails, covers, and short video. Everything comes out in your colours and style.
Social: A real month-by-month calendar of your posts. See what is planned, click any day, and tweak or add posts before they go out.
Goals: What you want your marketing to achieve, like more bookings or a quiet day filled. The team plans around the goals you set.
Weekly report: A plain-English update each week: what you spent, what came back, what changed since last week, and the one thing to do next. Export it as a PDF or CSV.
Your CMO page: Where you talk to Kate. It keeps your projects and history in one place, so you can pick up a conversation, ask a question, or check in any time.

The marketing words you’ll meet in Marketeer, in plain English

No jargon left unexplained. Quick, friendly definitions for the words that come up a lot, grouped so it doesn’t feel like a dictionary.

Marketeer

Kate: Your AI Chief Marketing Officer. You tell her your goal in one sentence and she leads the team that plans, writes, and runs your marketing. She also teaches you the why as she goes.
The team of twelve: Twelve named specialists, one for each step of a campaign: a strategist, a copywriter, a designer, an analyst, and so on. Kate leads them. You can open any of them and see what they are working on.
The 12 steps: The twelve steps every campaign runs through: brief, brand, research, audience, channels, messaging, creative, approvals, launch, experiments, performance, report. Every step is optional and you have the final say.
Approval: Your yes. Nothing ships until you approve it. There is no chain of sign-offs to chase: you are the owner, so you read each item, tweak it, then approve it or send it back.
Activity log: A running record of everything that happens in your workspace: what the team drafted, what you approved, what went live, and when. Always there if you want to look back.
Business brain: What Marketeer remembers about your business: your brand voice, your proof points, what has worked before, and anything you have told the team. Every specialist shares it, so you never repeat yourself.
Proof points: The honest claims you can make in your marketing, like "open seven days" or "family run since 2008". You add them once and the team only uses ones you have approved.

Marketing

Brief: A short description of what you want a campaign to do: your goal, who it is for, your budget, and when. Step one of every campaign. You can write it in plain words, or just tell Kate.
Impressions: How many times your ad or post was shown on a screen. One person can rack up several impressions. It tells you reach, not whether anyone acted.
Reach: How many different people saw your ad or post at least once. Lower than impressions, because reach counts each person once.
Clicks: How many times people tapped your ad, link, or button. The first sign that something caught their eye.
CTR: Click-through rate. The share of people who saw your ad and then clicked it, written as a percentage. A higher CTR usually means your message is landing.
CPC: Cost per click. What you pay, on average, each time someone clicks your ad. Your spend divided by your clicks.
Conversion: When someone does the thing you wanted: books a table, buys online, fills in your form, or calls. The goal you set decides what counts.
Landing page: The single page people arrive on after clicking your ad or link. The best ones say one clear thing and make the next step easy, like "book now".
Retargeting: Showing ads again to people who already visited your site or page but did not buy or book. A gentle nudge to come back and finish.
Audience: The people you want to reach: who they are, where they live, and what they care about. A café might target locals within two miles who love coffee.
Channel: Where your marketing shows up: Google, social media, email, flyers, and so on. Step five is choosing the right mix for your goal and budget.
A/B test: Running two versions of an ad or email to see which one does better, then keeping the winner. A simple way to learn what your customers respond to.

Getting set up

Free trial: Every plan starts with a 14-day free trial, and you can cancel anytime. Build a full campaign with the team before you decide.
Free 7-day plan: A free 7-day marketing plan for your business, with no account needed. A taste of what the team would do, before you sign up.
Annual billing: Pay once a year instead of monthly and get two months free. You can switch between monthly and annual whenever you like.
Plans: Three to choose from: Personal, Business, and Pro, from £39 a month. Pick by how many people touch your marketing and whether you want publishing and outreach run for you.
Stripe: The secure payment service that handles your card, so card details never touch our servers. You enter them on Stripe's own page when you subscribe.

Using the app

Dashboard: Your home screen. It shows your live campaign, what needs your decision, Kate's suggestions, and what the team has been doing.
Studio: Where the team makes on-brand designs for you: ads, emails, covers, and short video. Everything comes out in your colours and style.
Social: A real month-by-month calendar of your posts. See what is planned, click any day, and tweak or add posts before they go out.
Goals: What you want your marketing to achieve, like more bookings or a quiet day filled. The team plans around the goals you set.
Weekly report: A plain-English update each week: what you spent, what came back, what changed since last week, and the one thing to do next. Export it as a PDF or CSV.
Your CMO page: Where you talk to Kate. It keeps your projects and history in one place, so you can pick up a conversation, ask a question, or check in any time.