Name: Marketeer
Price: 39 GBP

Marketeer

Kate: Your AI Chief Marketing Officer. You tell her your goal in one sentence and she leads the team that plans, writes, and runs your marketing. She also teaches you the why as she goes.
The team of twelve: Twelve named specialists, one for each step of a campaign: a strategist, a copywriter, a designer, an analyst, and so on. Kate leads them. You talk to Kate; she works with them. You can open any of them to see what they work from.
Campaign: One push toward a goal you name. Kate and the team research, write, design and pack it. Your first win is three social posts; a campaign is the bigger loop around a launch or a quiet month.
The 12 steps: The twelve steps every campaign runs through: brief, brand, research, audience, channels, messaging, creative, approvals, launch, experiments, performance, report. Every step is optional and you have the final say.
Approval: Your yes. Nothing ships until you approve it. There is no chain of sign-offs to chase: you are the owner, so you read each item, tweak it, then approve it or send it back.
Activity log: A record of campaign runs and approval decisions: what the team drafted, what you approved, and when. On Pro it is kept as the audit log.
Brand memory: What Marketeer remembers about your business: your brand voice, your proof points, what has worked before, and anything you have told the team. Every specialist shares it, so you never repeat yourself.
Proof points: The honest claims you can make in your marketing, like "open seven days" or "family run since 2008". You add them once, and when you ask the team to write something we hand the writer your list and tell it to use only these facts. Before a post goes out, a referee checks checkable claims against that list.

Marketing

Brief: A short description of what you want a campaign to do: your goal, who it is for, your budget, and when. Step one of every campaign. You can write it in plain words, or just tell Kate.
Impressions: How many times your ad or post was shown on a screen. One person can rack up several impressions. It tells you reach, not whether anyone acted.
Reach: How many different people saw your ad or post at least once. Lower than impressions, because reach counts each person once.
Clicks: How many times people tapped your ad, link, or button. The first sign that something caught their eye.
CTR: Click-through rate. The share of people who saw your ad and then clicked it, written as a percentage. A higher CTR usually means your message is landing.
CPC: Cost per click. What you pay, on average, each time someone clicks your ad. Your spend divided by your clicks.
Conversion: When someone does the thing you wanted: books a table, buys online, fills in your form, or calls. The goal you set decides what counts.
Landing page: The single page people arrive on after clicking your ad or link. The best ones say one clear thing and make the next step easy, like "book now".
Retargeting: Showing ads again to people who already visited your site or page but did not buy or book. A gentle nudge to come back and finish.
Audience: The people you want to reach: who they are, where they live, and what they care about. A café might target locals within two miles who love coffee.
Channel: Where your marketing shows up: Google, social media, email, flyers, and so on. Step five is choosing the right mix for your goal and budget.
A/B test: Running two versions of an ad or email to see which one does better, then keeping the winner. A simple way to learn what your customers respond to.

Getting set up

Credits: The monthly allowance for things the team makes: images, video, decks, documents and campaign runs. Talking to Kate is free and never uses credits. Personal includes 500 a month. Unused credits reset each billing month.
The 14-day trial: Every plan starts with a 14-day trial, card to start, cancel before it ends to avoid a charge. Build a full campaign with the team before you decide.
Free 7-day plan: A free 7-day marketing plan for your business, with no account needed. A taste of what the team would do, before you sign up.
Annual billing: Pay once a year instead of monthly and get two months free. You can switch between monthly and annual whenever you like.
Plans: Three paid plans, Personal, Business and Pro, from £39 a month, and Free, which is what you keep after the trial. Personal includes the calendar and organic publishing to your connected social accounts, with your yes. Business adds sign-off, extra brands and VAT invoices.
Stripe: The secure payment service that handles your card, so card details never touch our servers. You enter them on Stripe's own page when you subscribe.

Using the app

Dashboard: Your home screen. On day one it is the next action and your first posts. Later it shows your live campaign, what needs your decision, and what the team has been doing.
Studio: Where you make an on-brand social post and queue it for your yes, or print everyday pieces like a menu, business card, hours sign or voucher. Posters, flyers and brochures are a conversation with Kate (or Joe in Studio). Short video is Kate, not this tab.
Calendar: A real month-by-month view of your posts. See what is planned, click any day, and tweak or add posts before they go out.
Goals: What you want your marketing to achieve, like more bookings or a quiet day filled. The team plans around the goals you set.
Weekly receipt: The Friday record the team reads: what ran, what happened and what to do next, from the accounts you connected. Where a number was not measured it says so. You see the week in Kate's chat.
Your CMO page: Where you talk to Kate. It keeps your projects and history in one place, so you can pick up a conversation, ask a question, or check in any time.