Marketeer vs Buffer
Buffer is a genuinely strong, well loved social media scheduler with a free plan, while Marketeer is a whole AI marketing team that plans, designs and reports across your whole campaign, not just social posts.
Last checked 25 September 2026. Written from Buffer's publicly documented pricing and features.
Pick Marketeer if
You want an AI marketing team to actually run the campaign for you, from brief and research to messaging, on-brand creative and plain-English results, with you approving every step.
Pick Buffer if
All you need is to schedule and publish social posts across channels, you want a free plan to start, and you are happy to do the strategy, research and creative yourself.
Side by side.
| Capability | Marketeer | Buffer |
|---|---|---|
| What it is | A whole AI marketing team in one app: Kate (your AI CMO) plus 12 named specialists who run each campaign as 12 clear steps, from brief and brand to research, messaging, creative, launch, experiments and reporting. | A focused, well loved social media scheduler that helps you plan, queue and publish posts across channels. Different jobs: Buffer schedules social; Marketeer runs the marketing. |
| Social scheduling and publishing | Plans, schedules and publishes social on a month-by-month calendar, with your approval, on Personal (£39 a month). Buffer still covers more networks and has the more mature queue. | Mature, reliable scheduler and publisher across 12 channels: Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substack. Buffer is clearly stronger here today, and cheaper to start: they have a free plan. Our Personal tier now includes calendar and organic publish. |
| Strategy and research | Built in: dedicated steps for brief, brand, market, audience and channel mix, so the plan is written down before anything is made. | Not the focus. Buffer publishes what you create; strategy and research are up to you. |
| Creative and design | Kate makes on-brand images, and print such as a menu or card, in chat. Studio is where you pick a look and queue a post, in your colours. | An AI Assistant helps create, refine and repurpose posts, and Canva is among its integrations. It is a writing aid, not a design studio. |
| Results | Kate tells you how things went, in her chat and in the Friday email, in plain English: what happened and what to do next. | Insights track follower growth, engagement, impressions and post performance, plus a community inbox to reply to comments. Marketeer explains in plain English; Buffer gives you the social metrics. |
| Reporting | Plain-English weekly reports across the whole campaign, included on every plan. | Branded reports, with your logo and a cover page, are on the Team plan, not on Free or Essentials. Stated precisely: branded reports are Team tier only. |
| Approvals and control | Every post waits for your yes, unless you switch on autopilot on Business or Business 10K. Then it publishes on its own, inside limits you set, and each post waits 12 hours in your queue with a Hold button first. The formal sign-off workflow is on Business (£99 a month) and up. | Approval workflows are available on the Team plan for reviewing posts before they publish. Both of us keep the formal workflow above the entry tier. |
| Pricing | From £39 a month (Personal), which includes Kate and her twelve specialists, the 12-step campaign builder, the social calendar, and organic publish. The formal sign-off workflow is on Business, £99 a month. 14-day trial, card to start, cancel before it ends to avoid a charge; the free 7-day plan needs no card and no account. | Free plan for up to 3 channels. Essentials is 6 US dollars per channel a month (5 billed yearly) and Team 12 (10 billed yearly) for up to ten channels, with lower per-channel rates above that, so cost grows with channels. Paid plans start with a 14-day trial. Buffer's free plan is a real strength for getting started, and if social scheduling is all you need it is far cheaper than our paid tiers. |
| Best for | Small businesses that want the marketing done end to end, with the final say kept, not just social posts scheduled. | Creators, solos and small teams who mainly need dependable multi-channel scheduling at a low entry price. |
Written by the Marketeer team from Buffer's publicly documented pricing and features, last checked on 25 September 2026. Prices and plans change; if we have this wrong, tell us and we will fix it.
What this comparison does not do.
It does not repeat Buffer's performance figures, even to dispute them. It does not infer a missing feature from a page we could not find. It does not test either product by hand; it reads public pages on the date above. Prices are as published by each company, in their own currency, with no exchange-rate or like-for-like total-cost claim implied.
See it for yourself.
Start the trial and read the drafts Kate brings back. Cancel before the trial ends to avoid a charge.