A busy counter and early cake orders.
Marketing for your bakery, planned and produced by a whole team, so the counter is busy and the cake orders come in early.
- Sell out the Saturday bakes
- Cake orders in by Thursday
- Bring regulars back on wet Mondays
- Launch the autumn loaf
- Fill the Christmas order book
Sound familiar?
Marketing is the job that slips when your bakery gets busy. If any of these ring a bell, the team was built for you.
You are up before dawn baking, so marketing is the thing that never gets done. There is no time and no one to hand it to.
Saturdays can be quiet for no clear reason, and you have no simple way to fill them or to bring regulars back.
Birthday and celebration cake orders land too late to plan the baking, which means rushed weeks or turning people away.
You know you should be posting and replying to reviews, but you do not know what to say or whether any of it is actually working.
Made-up example
A week at Harbour Street Bakery.
Harbour Street Bakery is a made-up bakery. This is the kind of week the team drafts for bakeries, every post waiting for your yes. Tap Approve to try it. Nothing here is sent anywhere.
- There is no auto-approve: a post nobody approved simply waits.
- Edit it after approving and it needs a fresh yes.
YouSell out the Saturday bakes, and get birthday cake orders in by Thursday so we are not icing at midnight.
KateFive posts for the week, with the cake deadline where it matters. Nothing goes out until you tap yes.
Monday, 7:15am
Instagram
Monday loaves are out. Seeded sourdough and a dark rye, warm from 8am. Bring a bag if you have one.
Words by Nia, picture by Joe
Tuesday, 3:00pm
Facebook
Birthday coming up? Order your cake by Thursday at 5 for the weekend. Tell us the name, the flavour and how many candles.
Words by Nia, picture by Joe
Wednesday, 9:00am
Google Business Profile
Wet Wednesday? The ovens are on, the counter is warm and the cinnamon buns come out at 10.
Words by Nia, picture by Joe
Thursday, 11:00am
Instagram
Last call for weekend cake orders: 5pm today. Sprinkles are negotiable, the deadline is not.
Words by Nia, picture by Joe
Friday, 6:30pm
Email
Subject: Saturday at Harbour Street
Croissants from 8, the big sourdough bake at 10, and the cake counter full until it isn't. See you in the morning.
Words by Nia
0 of 5 approved
Nothing is scheduled until you tap Approve.
Who does the work for bakeries
You talk to Kate, your AI marketing CMO. She briefs the right specialists and brings their work back to you as drafts for your yes.
One goal, a whole plan
Tell Kate one goal, like a busier Saturday or more cake pre-orders, and her team of twelve plans the week, writes the posts, and lays out a real month-by-month calendar for you.
- KateChief Marketing Officer
- MayaAccount Strategist
- ZoeSocial Media Manager
Posts in your bakery's voice
They draft your posts and your designs in your bakery's voice, from a daylight photo of a bake to a cake-order reminder, all ready for you to approve. Not one word ships without your yes.
- NiaCopy Chief
- JoeCreative Director
A plain-English read every week
Every Friday a plain-English receipt: what ran, what your connected accounts reported and what to do next, so the ten minutes you have go where they count.
- OwenPerformance Analyst
- KateChief Marketing Officer
Learn the why as you go
It teaches you the why as it goes, so a quiet ten minutes between customers is enough to stay in charge. A whole team, from £39 a month. 14-day trial, card to start, cancel before it ends to avoid a charge.
- KateChief Marketing Officer
The real app
Tap yes, one by one.
Every draft waits for you with its words and its time. Approve it and it is scheduled. Nothing goes out without your yes.
Channels that work for bakeries
Where the team puts your posts, emails and ads, and why each one earns its place.
Instagram and Facebook for daylight photos of your bakes and weekend specials
Your Google Business Profile, where most locals decide before they ever see a website
A simple email or sign-up list at the till to bring regulars back on quiet days
Local community groups and nearby-business swaps for word-of-mouth reach
Approved posts go to your connected social accounts and approved emails go out in your name, each with your yes. Ads are written by Kate, and you launch them in your own ad account, so nothing spends until you do. See what is live and what is not
Rather try a few ideas yourself? Marketing ideas for bakeries
Give next week to Kate.
From £39 a month. Start the 14-day trial and Kate reads your website today. The team drafts a week for your bakery, and nothing goes out until you say yes.