Enquiries you can serve, every week.
Marketing for your services firm, planned and produced by a whole team, so the enquiries you can actually serve keep coming.
- Fill the diary before January
- Follow up every quote
- Stay in touch with past clients
- Get known for one thing
- Turn referrals into a steady stream
Sound familiar?
Marketing is the job that slips when your firm gets busy. If any of these ring a bell, the team was built for you.
Enquiries come in waves. One month you are turning work away, the next you are chasing quotes and nobody is following up.
You are the marketing department, and it happens after the client work is done, so it mostly does not happen.
You have paid an agency or a freelancer before and could not say afterwards what the last three months of it brought in.
You know a case study, a talk or a steady LinkedIn presence would help, and none of them gets written.
Made-up example
A week at Ledger and Oak.
Ledger and Oak is a made-up bookkeeping practice. This is the kind of week the team drafts for business services, every post waiting for your yes. Tap Approve to try it. Nothing here is sent anywhere.
- There is no auto-approve: a post nobody approved simply waits.
- Edit it after approving and it needs a fresh yes.
YouGet the right local businesses asking about monthly bookkeeping before the January rush.
KateHere is the week: two LinkedIn posts, one for your Google profile, an email to last spring's enquiries and a Friday tip. Nothing goes out until you say yes.
Monday, 8:00am
LinkedIn
Self Assessment is due on 31 January. If your receipts live in a shoebox, now is the calm time to sort them. Our five-minute checklist is in the comments.
Words by Nia, picture by Joe
Tuesday, 12:30pm
Google Business Profile
Now taking on monthly bookkeeping for cafés, shops and trades nearby. One fixed monthly fee, agreed before we start, and a real person who picks up the phone.
Words by Nia, picture by Joe
Wednesday, 9:00am
Email
Subject: A few November slots
To everyone who asked about year-end accounts last spring: we have a few onboarding slots in November. Reply to this email and we will ring you back.
Words by Nia
Thursday, 8:30am
LinkedIn
Three questions we ask every new client: which numbers do you actually look at, what keeps you up at night, and when did you last take a day off?
Words by Nia, picture by Joe
Friday, 4:00pm
Facebook
Friday tip: photograph every receipt on the day you get it. Future you, in January, will be very grateful.
Words by Nia, picture by Joe
0 of 5 approved
Nothing is scheduled until you tap Approve.
Who does the work for business services
You talk to Kate, your AI marketing CMO. She briefs the right specialists and brings their work back to you as drafts for your yes.
One offer, one clear plan
Tell Kate the one offer that already sells and who buys it. Her team turns that into a brief, a message and a plan for the month.
- KateChief Marketing Officer
- MayaAccount Strategist
- SamAudience Planner
Drafted while you are with clients
Posts and emails in your voice, drafted while you are with clients and waiting for your yes. Nothing goes out until you tap it.
- NiaCopy Chief
- JoeCreative Director
Ads written, you press go
Ads written in full, for Google or LinkedIn, for you to launch in your own ad account when you are ready. Nothing spends until you do.
- NiaCopy Chief
- SamAudience Planner
- MarcusCampaign Manager
A receipt every Friday
Every Friday a receipt: what ran, what happened and what to do next, from the accounts you connected, with anything not measured said so.
- OwenPerformance Analyst
- KateChief Marketing Officer
The real app
Kate asks. You answer.
Plain questions about your business, and a box for your website so she can read it herself. No forms, no jargon.
Channels that work for business services
Where the team puts your posts, emails and ads, and why each one earns its place.
LinkedIn, where the people who buy professional services already read and refer
Google search and your Google Business Profile, for the moment someone looks for what you do
Your own email list, to stay in front of past clients and the people who asked but did not buy
Referrals from the accountants, advisers and studios your clients already trust
Approved posts go to your connected social accounts and approved emails go out in your name, each with your yes. Ads are written by Kate, and you launch them in your own ad account, so nothing spends until you do. See what is live and what is not
Rather try a few ideas yourself? Marketing ideas for other local businesses
Give next week to Kate.
From £39 a month. Start the 14-day trial and Kate reads your website today. The team drafts a week for your firm, and nothing goes out until you say yes.