Get the right locals through your door.
A whole marketing team for your shop, so the right locals walk through your door and your new stock never sits on the shelf.
- Get people in for the new range
- Sell the stock before it sits
- Promote the late opening
- Bring back last Christmas's shoppers
- Get found by people nearby
Sound familiar?
Marketing is the job that slips when your shop gets busy. If any of these ring a bell, the team was built for you.
You are serving customers all day, so marketing happens late at night, when you have the least energy for it.
New stock lands and lovely things sit on the shelf because not enough people know they are in.
You are competing with the chains and the big online sellers, and they have whole teams for this.
You have a few hundred followers but they rarely turn into people actually coming in to buy.
Made-up example
A week at Magpie and Moss.
Magpie and Moss is a made-up gift and plant shop. This is the kind of week the team drafts for independent shops: Kate's weekly plan brings the posts, and the email is one she drafts when you ask. Tap Approve to try it. Nothing here is sent anywhere.
- A post nobody approved simply waits, unless you switch on autopilot.
- Edit it after approving and it needs a fresh yes.
- Autopilot comes on Business and Business 10K after three weeks you have approved. It posts inside limits you set, and each post waits 12 hours in your queue with a Hold button first.
YouGet the right locals in to see the new autumn stock before it sits on the shelf, and email our regulars about it.
KateA week that shows off the new range and the late opening. Every draft waits for your yes.
Monday, 10:00am
Instagram
New in for autumn: dried flower bunches, handmade mugs and a candle that smells like a bonfire. Pop in and have a sniff.
Words by Nia, picture by Joe
Tuesday, 12:30pm
Facebook
We are open until 8 every Thursday this autumn, for everyone who works until 5. Browse in peace, and we will wrap while you wait.
Words by Nia, picture by Joe
Wednesday, 9:00am
Email
Subject: Put aside for you
A note to our regulars: the autumn range is in, and we have put a few handmade mugs aside for anyone who asks at the till this week.
Words by Nia
Thursday, 4:00pm
Google Business Profile
Open until 8 tonight. Find us on Mill Lane, next to the bakery, with parking round the back.
Words by Nia, picture by Joe
Friday, 11:00am
Instagram
The little-gifts shelf is restocked for birthdays, thank-yous and I-forgot-it-was-today moments.
Words by Nia, picture by Joe
0 of 5 approved
Nothing is scheduled until you tap Approve.
Who does the work for independent shops
You talk to Kate, your AI marketing CMO. She briefs the right specialists and brings their work back to you as drafts for your yes.
One goal, a week planned
Tell Kate one goal, like get more people in for the new range, and her team of twelve plans your week, writes your posts, and teaches you the why as it goes.
- KateChief Marketing Officer
- MayaAccount Strategist
- ZoeSocial Media Manager
Designs made for a shop
Designs made for a shop, in your brand: new-stock posts, a window or sale flyer, and an email to past customers.
- JoeCreative Director
- NiaCopy Chief
Posts that keep going
A real month-by-month calendar so your posts keep going even on the days the shop is too busy to think about marketing.
- ZoeSocial Media Manager
- GraceProject Manager
A receipt every Friday
Every Friday a receipt in plain English: what ran, what your connected accounts reported and what to do next.
- OwenPerformance Analyst
- KateChief Marketing Officer
The real app
The week, laid out.
Every post in the week: where it goes, when, and what still needs your yes.
Channels that work for independent shops
Where the team puts your posts, emails and ads, and why each one earns its place.
Instagram and Facebook for showing off new stock and what is in this week
Your Google Business Profile, so people searching nearby find you, your hours, and your reviews
Email to bring past customers back for new arrivals and events
Approved posts go to your connected social accounts and approved emails go out in your name. Ads are written by Kate, and you launch them in your own ad account, so nothing spends until you do. See what is live and what is not
Rather try a few ideas yourself? Marketing ideas for shops and boutiques
Give next week to Kate.
From £39 a month. Start the 14-day trial and Kate reads your website today. The team drafts a week for your shop. Nothing goes out without your yes, unless you switch on autopilot on Business or Business 10K, where it can publish new formats too, inside limits you set.