Steady enquiries from your own patch.
Steady local enquiries for your trade, from a marketing team that plans and writes it while you are on the tools.
- Fill the winter diary
- Jobs close to home
- Stop chasing cold quotes
- Ask happy customers for a review
- Remind last year's customers
Sound familiar?
Marketing is the job that slips when your business gets busy. If any of these ring a bell, the team was built for you.
Work comes in waves. One week you are turning jobs away, the next the diary is empty and you are chasing quotes.
You get calls from miles outside your area, or people who want the cheapest price, not the right job.
Your best advert is a job done well, but happy customers forget to leave a review and you never get round to asking.
Marketing means doing it at 9pm after a long day on site, so it slips, and the quiet weeks keep coming back.
Made-up example
A week at Brightwork Decorating.
Brightwork Decorating is a made-up painter and decorator. This is the kind of week the team drafts for trades and home services, every post waiting for your yes. Tap Approve to try it. Nothing here is sent anywhere.
- There is no auto-approve: a post nobody approved simply waits.
- Edit it after approving and it needs a fresh yes.
YouFill the winter diary with indoor jobs close to home, not quotes from thirty miles away.
KateA week aimed at homeowners a few miles from the yard. Nothing goes out until you say yes.
Monday, 7:30am
Facebook
Booking indoor jobs for November and December now. Hallways, stairs and landings a speciality, within five miles of the yard, and we tidy up after ourselves.
Words by Nia, picture by Joe
Tuesday, 12:00pm
Google Business Profile
Family coming for Christmas? One room, one colour, done in two days. Ask for a quote and we will come round to measure up.
Words by Nia, picture by Joe
Wednesday, 6:00pm
Instagram
Swipe for a hallway from this week: deep green below the rail, warm white above. The colour was the owner's idea. The sanding was ours.
Words by Nia, picture by Joe
Thursday, 8:00pm
Email
Subject: Thank you, and a small favour
If we painted for you this year, thank you. If we did a good job, a short Google review helps your neighbours find a decorator they can trust.
Words by Nia
Friday, 7:00am
Facebook
Friday tip: paint a big test square on two walls and look at it morning and night before you choose. Colours change with the light.
Words by Nia, picture by Joe
0 of 5 approved
Nothing is scheduled until you tap Approve.
Who does the work for trades and home services
You talk to Kate, your AI marketing CMO. She briefs the right specialists and brings their work back to you as drafts for your yes.
Seen on your own patch
Tell Kate your trade and your postcodes in one sentence. Her team works out who to reach, what to say, and where, so you are seen by homeowners near you, not price shoppers far away.
- KateChief Marketing Officer
- SamAudience Planner
- LeoMedia Planner
Ads written, you launch them
They write your posts and ads in plain, trustworthy language, no jargon. Your Google and Facebook ads come written in full for you to launch in your own ad account. Not one word goes live without your yes.
- NiaCopy Chief
- MarcusCampaign Manager
Review asks at the right moment
They write the posts that ask happy customers for a review at the right moment, for you to send.
- NiaCopy Chief
- ZoeSocial Media Manager
A Friday note on the numbers
Every Friday you get a plain-English note on what ran, what the numbers said and what to do next, so the quiet weeks stop catching you out.
- OwenPerformance Analyst
- KateChief Marketing Officer
The real app
Kate asks. You answer.
Plain questions about your business, and a box for your website so she can read it herself. No forms, no jargon.
Channels that work for trades and home services
Where the team puts your posts, emails and ads, and why each one earns its place.
Google Search, where someone types 'emergency plumber near me' and rings the trusted name that comes up
Your Google Business Profile and reviews, the proof a stranger needs before letting you into their home
Facebook and local community groups, where neighbours ask who to call and recommend the names they trust
Approved posts go to your connected social accounts and approved emails go out in your name, each with your yes. Ads are written by Kate, and you launch them in your own ad account, so nothing spends until you do. See what is live and what is not
Rather try a few ideas yourself? Marketing ideas for trades and home services
Give next week to Kate.
From £39 a month. Start the 14-day trial and Kate reads your website today. The team drafts a week for your business, and nothing goes out until you say yes.