Regulated marketing

UK financial promotions.

This is a referee for copy, not FCA authorisation, a licence, or legal advice. A pass means the copy did not trip these checks. It does not mean the promotion is lawful.

Mark a brand as UK financial promotions in the app and these checks join the publish gate. Empty proof-point lists still do not block on grounding. Conformance can.

• No guaranteed or risk-free return

  Do not promise a guaranteed, risk-free, or cannot-lose return.

  ukfs.no-guaranteed-return

• Past performance needs a warning

  A past-performance figure needs 'past performance is not a guide to future' in the same copy.

  ukfs.past-performance

• A promotion is not a suitability letter

  Do not tell a named person which product to buy, sell, or switch.

  ukfs.not-personal-advice

• Capital at risk

  Longer copy should carry a capital-at-risk or 'not personal advice' line.

  ukfs.risk-warning

• Name the authorisation when you have it

  If FCA authorisation is an approved proof point, say so on longer promotions.

  ukfs.authorisation

If you are the regulated brand we should co-develop with, apply here. We have not signed a flagship account yet.