Fill your clinic diary, week after week.
Plan, write and check your clinic's posts each week, and keep prescription medicine names out of them, without paying an agency.
- Fill the Thursday clinic
- Book more skin consultations
- Bring clients back for their follow-up
- Launch the new skin treatment
- Get known for a calm, careful clinic
Sound familiar?
Marketing is the job that slips when your clinic gets busy. If any of these ring a bell, the team was built for you.
You know Instagram is where new clients choose a clinic, but between consultations, treatments and aftercare calls, posting slips every week.
The rules on what a clinic can post are strict, and one careless caption naming a prescription treatment can bring an ASA complaint.
Specialist clinic agencies charge more each month than a small clinic with one or two rooms can justify.
Clients come in for one treatment and drift, and you have no easy way to bring them back for their follow-up appointment.
Made-up example
A week at Willow Skin Clinic.
Willow Skin Clinic is a made-up aesthetics clinic. This is the kind of week the team drafts for aesthetics clinics: Kate's weekly plan brings the posts, and the email is one she drafts when you ask. Tap Approve to try it. Nothing here is sent anywhere.
- A post nobody approved simply waits, unless you switch on autopilot on Business or Pro, which Kate offers after three weeks you have approved. Then it can publish new formats too, inside limits you set, and each post waits 12 hours in your queue with a Hold button before it goes out.
- Edit it after approving and it needs a fresh yes.
YouFill the Thursday clinic with skin consultations, and email the clients who are due a follow-up.
KateA week about skin, the team and booking a consultation, with no medicine named anywhere. Every draft waits for your yes.
Monday, 9:00am
Instagram
Meet Priya, our nurse prescriber. Bring her your questions about your skin at a Thursday consultation: what suits you, what does not, and why.
Words by Nia, picture by Joe
Tuesday, 10:30am
Google Business Profile
Thursday consultations are open from 10 until 6. Half an hour, unhurried, and you leave with a plan to think about at home.
Words by Nia, picture by Joe
Wednesday, 7:00pm
Email
Subject: Time for your follow-up?
It has been a few months since your last appointment. Thursday has room for a follow-up, so pick the time that suits you.
Words by Nia
Thursday, 12:00pm
Facebook
Winter skin tip: central heating dries skin out more than the cold does. Swap to a richer moisturiser at night and keep your sun cream on.
Words by Nia, picture by Joe
Friday, 8:00am
Instagram
A calm room, a cup of tea and nobody rushing you. That is a consultation here. Book one for next Thursday.
Words by Nia, picture by Joe
0 of 5 approved
Nothing is scheduled until you tap Approve.
Who does the work for aesthetics clinics
You talk to Kate, your AI marketing CMO. She briefs the right specialists and brings their work back to you as drafts for your yes.
One goal, a week planned
Tell Kate one thing, like fill my Thursday clinic, and her team plans the week and writes the posts. Ask, and Kate drafts the email to past clients too.
- KateChief Marketing Officer
- MayaAccount Strategist
- ZoeSocial Media Manager
Checked before it can go out
Every draft is checked before it can go out: a post that names a prescription medicine, like Botox or a weight-loss jab, is held with the reason and a safer way to say it. The check reads the words, not the pictures, so you still look at the images.
- GraceProject Manager
- NiaCopy Chief
Plenty to say, no medicine named
Posts lead with consultations, skincare advice and the people in your clinic, so there is plenty to say without naming a medicine.
- NiaCopy Chief
- JoeCreative Director
A receipt every Friday
Every Friday a receipt in plain English: what ran, what your connected accounts reported and what to do next.
- OwenPerformance Analyst
- KateChief Marketing Officer
The real app
Tap yes, one by one.
Every draft waits for you with its words and its time. Approve it and it is scheduled.
Channels that work for aesthetics clinics
Where the team puts your posts, emails and ads, and why each one earns its place.
Instagram, where most people choose a clinic and check your work and your credentials
Google Business Profile, so people searching for a clinic near them find you and your reviews
Facebook, to reach the local area and the clients who already follow you
Email, to bring past clients back for their follow-up and their next appointment
Approved posts go to your connected social accounts and approved emails go out in your name. Ads are written by Kate, and you launch them in your own ad account, so nothing spends until you do. See what is live and what is not
Rather try a few ideas yourself? Marketing ideas for aesthetics clinics
Give next week to Kate.
From £39 a month. Start the 14-day trial and Kate reads your website today. The team drafts a week for your clinic. Nothing goes out without your yes, unless you switch on autopilot on Business or Pro, where it can publish new formats too, inside limits you set.