28 marketing ideas for your clinic
Written for owners, not marketers: every idea is specific, free or nearly free, and most take under 30 minutes. Grouped by what you are trying to make happen.
More customers this month
Make your profile show who treats people
Add clear photos of the clinic, the treatment rooms and each practitioner to your Google Business Profile, with their qualifications in the description. People choosing a clinic are checking who will treat them, so make that the easiest thing to find.
About 45 min
Ask the consultation question
Ask everyone who books a consultation how they found you and note it on the booking. A fortnight of that tells you whether clients come from Instagram, Google or a friend, and which one deserves your time.
About 0 min extra
Post the people, not the medicine
Introduce one practitioner a week: their training, how long they have been in aesthetics, what they love about the job. Never name a prescription medicine in the caption; talk about the consultation instead.
About 20 min
Reply to every review with a name
Go back through the last three months of Google reviews and reply to each one, thanking the client and naming the practitioner who saw them. People read your replies as closely as the reviews when they choose who to trust with their face.
About 30 min
Book the follow-up before they leave
From today, every client leaves with their follow-up appointment in the diary. Booking it in the room is the easiest way to bring a client back, and it costs nothing.
About 0 min extra
Share one piece of honest skincare advice
Post one practical tip a week: sun protection in winter, what central heating does to skin, how to read a skincare label. Useful advice is what people save and send to a friend.
About 20 min
Read the consultation book
Look at where the fortnight's consultations came from and how many booked a follow-up. If most clients do not come back, fix that before you spend anything on reaching new ones.
About 15 min
Fill my quiet days
Find the gaps in the diary
Look at four weeks in your booking system and find where the gaps really are, often weekday mornings. Name the exact window: the whole week aims there, not at being busier.
About 15 min
Make the quiet window the consultation window
Set the quiet slots aside for unhurried consultations. A calm half hour with no pressure to book is what a nervous first-time client is looking for.
About 15 min
Email the clients due a follow-up
Your booking system knows who is past their follow-up date. Send each a short, personal email offering a time in the quiet window. Keep it about the appointment, never a medicine.
About 25 min
Give late gaps to the evening waiting list
Anyone told the evening slots are full goes on a list. When a weekday slot is still empty two days out, email the list. Late gaps fill from people who already wanted to come.
About 20 min
Post the slots you actually have
Post the evening before with the consultation times left tomorrow. Named empty slots get filled; a general book now does not.
About 20 min
Ask why they chose that time
On the day, ask each client in the quiet window why it suited them: the calm, the parking, the school run. That is exactly what you say in next week's post.
About 0 min extra
Count the booked hours
Compare booked hours in that window against last week. Up: keep it for a month. Flat: change what you say, not the hours, because a habit needs a few weeks to form.
About 10 min
Want these as a day-by-day plan instead of a list? The free 7-day plan arranges them for your exact goal, no account needed.
Launch something new
Say what the new treatment is for, in plain words
Finish this: 'it is for [whose skin or concern], it takes [how long in the room], and you will notice [the honest change].' If it needs a brand or medicine name to make sense, rewrite it until it does not.
About 20 min
Show the training, not the product
Post the course, the certificate and the team practising, with a date. Showing that your practitioners trained for it is what reassures someone who is nervous about anything new on their face.
About 15 min
Check what you are allowed to say
Before you post anything, check whether the treatment uses a prescription medicine. If it does, you can talk about a consultation and the practitioner, never the medicine, its name or what it does.
About 15 min
Open consultations before bookings
Launch with consultations, not treatment slots: a calm half hour to talk it through. Add them to your booking system and Google profile the same hour, so nobody has to ask how to book.
About 30 min
Answer the questions people actually ask
Collect the questions from the first week of consultations and answer three of them in a post: how long it takes, how it feels, what aftercare looks like. Plain answers do more than any launch graphic.
About 20 min
Follow up the people who said maybe
Go back through the consultation notes for anyone who said they would think about it and send each a personal email with a time. A warm follow-up beats a second launch post.
About 20 min
Weigh the room time against the takings
Count the consultations, the treatments booked from them, the hours they took and the product cost. A treatment that fills the diary at a loss is worse than a quiet room. Keep it, re-price it, or drop it.
About 15 min
Get known locally
Make your clinic findable everywhere
Same clinic name, photo, address and hours on Google, Instagram, Facebook, your booking page and every local directory. Then open each one on a phone and check the booking link works from there.
About 45 min
Choose the reputation you are after
Choose the one thing you want local people to say about you (calm consultations, skin health, careful natural work) and make it the thread through most of what you post.
About 15 min
Tell the story behind the clinic
Post why you started, your training, the moment you knew you wanted your own clinic. People choosing who treats their face want to know the person, and an owner's story travels further than a photo of an empty room.
About 25 min
Answer skin questions where your town talks
In the local community groups, answer skincare questions properly and generously, without advertising. You become the name people tag when someone asks who to trust.
About 20 min
Partner with a business that shares your clients
Team up with a nearby hairdresser, gym or bridal shop: a talk, a shared evening, recommending each other properly. Their clients meet you with trust already built in.
About 30 min
Show your credentials where people look
Put your practitioners' qualifications and registrations on your Instagram bio, your Google profile and the clinic wall. In aesthetics, visible credentials are what turn a stranger into a consultation.
About 20 min
Keep a steady rhythm
Three posts a week (one person, one piece of skin advice, one behind the scenes) plus ten minutes a day on comments and messages. A steady rhythm is what makes yours the clinic people name without thinking.
About 20 min
Or stop doing this alone.
Kate, an AI CMO, and twelve specialists do all of the above for your clinic: the posts written, the pictures planned, the numbers read. 14-day trial, card to start, cancel before it ends to avoid a charge.