Fill your quiet chairs midweek.
Fill your quiet chairs and keep clients coming back, without giving up a single evening to marketing.
- Fill the midweek chairs
- Bring clients back every six weeks
- Launch late-night Thursdays
- Show off the before-and-afters
- Keep the weekend prices
Sound familiar?
Marketing is the job that slips when your salon gets busy. If any of these ring a bell, the team was built for you.
Your weekends are rammed but Tuesday to Thursday the chairs sit empty, and you are not sure how to fix it.
You are cutting and colouring all day, so posting on Instagram or messaging clients always slips to last on the list.
Clients drift off after one visit and you have no easy way to nudge them back before they book somewhere else.
You worry that any offer to fill a quiet day just trains people to wait for a discount on your busy weekend slots.
Made-up example
A week at Fade and Co.
Fade and Co is a made-up barbershop. This is the kind of week the team drafts for hair salons and barbers: Kate's weekly plan brings the posts, and the email is one she drafts when you ask. Tap Approve to try it. Nothing here is sent anywhere.
- A post nobody approved simply waits, unless you switch on autopilot.
- Edit it after approving and it needs a fresh yes.
- Autopilot comes on Business and Business 10K after three weeks you have approved. It posts inside limits you set, and each post waits 12 hours in your queue with a Hold button first.
YouFill the chairs from Tuesday to Thursday without teaching everyone to wait for a discount, and email the regulars who are due a cut.
KateA week that makes midweek the easy choice, with the weekend prices left alone. Every draft waits for your yes.
Monday, 9:00am
Instagram
Fresh fade, fresh week. Swipe for this week's before and after, then grab a Tuesday chair while you can pick the time.
Words by Nia, picture by Joe
Tuesday, 10:30am
Google Business Profile
Walk-ins welcome today until 4. Beard trims, skin fades and a hot towel if you ask nicely.
Words by Nia, picture by Joe
Wednesday, 7:00pm
Email
Subject: Time for a trim?
It has been about six weeks since your last cut. Thursday has plenty of room, so book the time that suits you.
Words by Nia
Thursday, 12:00pm
Facebook
Dads and lads: book two chairs side by side after school on Thursday. The football will be on.
Words by Nia, picture by Joe
Friday, 8:00am
Instagram
Weekend plans? Book your Saturday cut now, or come midweek when you have the pick of the times.
Words by Nia, picture by Joe
0 of 5 approved
Nothing is scheduled until you tap Approve.
Who does the work for hair salons and barbers
You talk to Kate, your AI marketing CMO. She briefs the right specialists and brings their work back to you as drafts for your yes.
Tell Kate: fill my Tuesdays
Tell Kate one thing, like fill my Tuesdays, and her team plans the week and writes the posts. Ask, and Kate drafts the email to past clients too.
- KateChief Marketing Officer
- MayaAccount Strategist
- NiaCopy Chief
Your best work, posted properly
Your before-and-after photos get turned into proper Instagram and Facebook posts, captions and all, so your best work is the thing strangers see.
- JoeCreative Director
- NiaCopy Chief
- ZoeSocial Media Manager
Offers that protect your prices
Midweek offers are written to protect your weekend prices, so a quiet-day promotion brings new bookings without teaching everyone to wait for a deal.
- MayaAccount Strategist
- NiaCopy Chief
A plain-English note each week
Each week you get a plain-English note on what worked, no jargon, so you learn a little more about marketing your salon while the team does the heavy lifting.
- OwenPerformance Analyst
- KateChief Marketing Officer
The real app
Tap yes, one by one.
Every draft waits for you with its words and its time. Approve it and it is scheduled.
Channels that work for hair salons and barbers
Where the team puts your posts, emails and ads, and why each one earns its place.
Instagram, where your before-and-afters do the selling for you
Facebook, to reach the local area and your nearby regulars
Email reminders, to bring past clients back into the chair
Google Business Profile, so people searching for a salon or barber near them find you
Approved posts go to your connected social accounts and approved emails go out in your name. Ads are written by Kate, and you launch them in your own ad account, so nothing spends until you do. See what is live and what is not
Rather try a few ideas yourself? Marketing ideas for hair salons and barbers
Give next week to Kate.
From £39 a month. Start the 14-day trial and Kate reads your website today. The team drafts a week for your salon. Nothing goes out without your yes, unless you switch on autopilot on Business or Business 10K, where it can publish new formats too, inside limits you set.